地方高职院校品牌专业特色培育路径探索

The Exploration on the Cultivation Process of Brand Majors in Local Higher Vocational Colleges

对企业用人需求进行调研,对校企合作模式进行对比和分析,通过创办“公益型”企业实施项目课程教学改革,从而促进专业建设、提高就业质量、增加品牌效益。

Based on an investigation on the employment demands of enterprises and an analysis of schoolenterprise cooperation,the writers aim at promoting the college’s brand major construction and students’employment condition via building-up“public-welfare oriented business”and implementing project-based curriculum teaching reform.This research may contribute to the college’s brand benefits.