文旅融合背景下云台山景区夜间旅游发展探析

Analysis of Night Tour Development in Yuntai Mountain Scenic Area under the Background of Culture and Tourism Integration

随着社会经济的迅速发展和国民收入水平的日渐提高,夜间旅游成为一种新兴的旅游形式.运用SWOT方法分析云台山景区发展夜间旅游的潜力及存在问题,结果表明:云台山景区发展夜间旅游具有政府政策支持、夜间旅游资源丰富、基础设施完善等方面的优势,同时也存在夜间旅游资源分散、文化内涵需要深入挖掘、同质化竞争激烈、宣传力度不足等问题.针对相关问题,提出加强夜间旅游规划、突出夜游品牌、推出特色夜游线路、提高管理水平、加大宣传力度等对策,以推进云台山景区夜间旅游的发展.

With the rapid development of social economy and the increasing level of national income,night tourism has become a new form of tourism.Using SWOT method,this paper analyzes the potential and existing problems of developing night tour in Yuntai Mountain scenic spot.The research shows that the development of night tour in this scenic spot has the advantages of government policy support,rich night tour resources and perfect infrastructure.Meanwhile,there are also some problems—night tourism resources are decentralized,cultural connotation needs to be further explored,homogenization competition is fierce,the publicity is insufficient.In view of the relevant problems,this paper puts forward some countermeasures,such as strengthening night tour planning,highlighting night tour brands,initiating characteristic night tour routes,improving management level and increasing publicity for promoting the development of night tour in Yuntai Mountain scenic spot.