批评话语分析的否思:外域方法与本土创新

Unthinking Critical Discourse Analysis :The Outland Approachand Domestic Innovation

批评话语分析是作为可对新闻进行有别于量化研究的另一种文本分析方法引入传播学科的,契合了学科发展的迫切需求。其本身是语言学在“语言转向”和“话语转向”思潮影响下的产物,后又嫁接了一些社会批评理论,扩展了自身的研究范围,从而极大提升了跨学科的知名度。它在中文传播学界的译介和运用,实际上需要跨语言、跨学科以及跨文化,面临的最大难题是脱离了其产生和应用的原生语境。批判话语分析应该摆脱“工具论”和“西方中心主义”的桎梏,以获得中国化、主体化的地位。

Initially, Critical Discourse Analysis(CDA) was introduced into the Communication Discipline as a new text analysis method different from the usual quantitative content analysis on News media which meets the urgent need of the development of Communication Study. CDA itself was a product of the trend of "linguistic turn" and "discourse turn", and then it is grafted with some social criticism theories to expand its research scope, thus greatly improving its popularity within other disciplines. In fact, its translation and application into the field of Chinese Communication need to cross languages, disciplines, and cultures, and among all the problems, the biggest one is that it is abstracted from the original context in which it is produced and applied. Critical discourse Analysis should get rid of the shackles of "instrumentalism" and "Western centrism", so as to gain a position of Sinicization and Subjectivity.