论生态设计理念在现代广告设计与制作中应用研究

On the Application of Ecological Design Concept in Modern Advertising Design and Production

随着现代化的不断进步和发展,居民的生活水平也在不断提高。生态问题得到了越来越多人的注重,生态设计观念也正在与当前社会密切结合。最近几年我国广告策划以及制作行业进展较快,大多数设计师正逐渐认识到生态设计观念是当代广告策划以及制作中运用的核心,并将这一核心与自身的设计作品相融合。不但能够进一步提升居民的环保观念,还会有助于推动我国广告设计以及制作行业的进一步发展。

With the continuous progress and development of modernization,the living standards of residents are also constantly improving.Ecological issues have been paid more and more attention by more and more people,and the concept of ecological design is being closely integrated with the current society.In recent years,my country’s advertising planning and production industry has developed rapidly.Most designers are gradually realizing that the concept of ecological design is the core of contemporary advertising planning and production,and integrate this core with their own design works.Not only can it further enhance the environmental protection concept of residents,but also help to promote the further development of my country’s advertising design and production industry.