工业互联网标识解析在美妆行业中的应用

Application of industrial internet identification analysis in beauty industry

阐述了工业互联网标识解析在美妆行业中应用的必要性和可行性,提出标识解析技术与美妆行业结合的新方案。通过分析美妆品牌成功案例,剖析产业链核心诉求,深度挖掘标识解析技术应用模式,解决当前美妆行业核心产品研发需求、市场造假成本低以及监管乏力的矛盾,探索新技术方案为产业链带来的生产关系、生活方式、管理模式的全面改革,助力美妆行业实现转型升级。

The necessity and feasibility of the application of industrial internet identification analysis in the beauty industry were elucidated,and a new scheme of combining logo analysis technology with the beauty industry was put forward.By analyzing the successful cases of contemporary beauty brands,analyzing the core demands of the industrial chain,and discussing the potential of identification analysis technology,the contradictions among the current R&D needs of core products in the beauty industry and the low cost of market counterfeiting and the weak supervision were solved,and the comprehensive reform of production mode,lifestyle and management mode that was brought by new technology solutions to the industrial chain was also explored,so as to help China’s industry realize transformation and upgrading.