基于贫困对象隐性信息需求的图书馆文化精准扶贫策略研究

Strategy of Library Culture Targeted Poverty Alleviation Based on the Implicit Information Needs of Poor Objects

文化脱贫是乡村振兴战略的重要一环。从文化脱贫目标来看,贫困地区资源供需失衡、人员文化素养不高的问题尚未得到有效解决。在总结图书馆文化精准扶贫现状的基础上,深入探究问题根源,引入Censydiam需求动机分析模型挖掘贫困对象隐性信息需求,提出图书馆文化精准扶贫的策略,有效实现图书馆的文化服务与贫困用户的文化需求精准对接。

Cultural poverty alleviation is an important part of the rural revitalization strategy.From the perspective of the goal of cultural poverty alleviation,the imbalance between the supply and demand of resources in poor areas,and the problems of low cultural literacy of personnel have not been effectively solved.On the basis of summarizing the current situation of library cultural targeted poverty alleviation,this paper deeply explores the root causes of the problems,introduces the Censydiam demand motivation analysis model,excavates the implicit information needs of poor objects,puts forward the strategy of library cultural targeted poverty alleviation,and effectively realizes the accurate connection between the library's cultural services and the cultural needs of poor users.