基于多模态隐喻及转喻的邮票叙事研究——以建党百年纪念邮票为例

Narrative Functions of Multimodal Metaphor and Metonymy in Stamps——Taking Stamps Commemorating the Centenary of the Founding of the Communist Party of China as an Example

从认知语言学的角度,以多模态隐喻理论为指导,结合建党百年纪念邮票背后的时代背景,分析邮票中的隐喻和转喻现象,探析邮票里隐喻与转喻的互动关系,以解读邮票里的百年党史故事。研究发现建党百年纪念邮票通过“源域隐含—目标域图文”等五种多模态隐喻表征方式以及隐转喻互动讲述了党自诞生以来的百年发展历程与辉煌成就。对建党纪念邮票进行多模态隐喻及转喻分析不仅为邮票解读提供新视角,更重温了党史记忆,彰显了党的伟大精神,为讲好中国故事、传播好中国声音助力。

Guided by multimodal metaphor theory and combined with the historical background behind the stamps commemorating the centenary of the founding of the Communist Party of China,the paper analyzed the phenomenon of metaphor and metonymy in the stamps from the perspective of cognitive linguistics,and tentatively discussed the interaction between metaphor and metonymy in stamps,which is used to interpret the history of the CPC in one hundred year contained in the stamps.It has been found that the stamps commemorating the centenary of the founding of the CPC narrated the CPC’s one hundred years of development and brilliant achievements through five ways of multimodal metaphorical representations such as“implied source domain-verbal and pictorial target domain”and metaphorical metonymy interaction.The multimodal metaphor and metonymy analysis of the stamps commemorating the centenary of the founding of the CPC can not only provide a new perspective for the interpretation of stamps,but also review the history of the CPC and highlight the great spirits of the CPC,driving the spread of Chinese stories.