空间转换中网络消费常态化及其运行机制

Normalization of Network Consumption in Spatial Transformation and Its Operation Mechanism

在疫情防控常态化后,公共空间风险持续存在,人的行为方式和思想观念因受到线下空间中身体“在场”的制约而转向了网络空间中的身体“缺场”。这一转换源于由不确定性引发的不同社会空间对生活方式的改变、网络空间消费价值的不断增长以及消费场域变换的影响。当前,网络消费逐渐成为一种常态化的消费方式。因此,构建网络消费和实体消费在社会系统正常运行以及公共危机突发情况下相互转换的弹性运行机制是重要且必须的。分析网络消费在空间转换中常态化的原因及具体表现,不仅有助于了解网络空间在应对现代社会风险时所发挥的重要作用,也有助于增强人们对消费社会形态的认识。充分利用现代信息技术、推行稳健的消费政策以及正确引导网络消费思想观念等举措,对于规范和培育网络消费具有重要的现实意义。

Since the normalization of the epidemic,public space risks continue to exist.Human behaviors and thoughts are restricted by the"presence"of the body in the offline space and turned to the"absence"of the body in the network space.This change is based on the influence of uncertainty on the lifestyle of different social spaces,the increasing consumption value of network space,and the impact of changes in the consumption fields,which have prompted network consumption to gradually become a normalized mode of consumption.It is important and necessary to construct a flexible operating mechanism that allows the mutual conversion between online consumption and physical consumption in the normal operation of the social system and the outbreak of sudden public crises.The analysis of the reasons for the normalization of network consumption in spatial conversion not only helps us to understand the important functions of cyberspace in responding to the risks of modern society,but also contributes to enhancing people′s understanding of the consumerist social form.It is of great practical significance to standardize and cultivate network consumption with measures such as the use of technology,sound and steady consumption policies,as well as the guidance of network consumption ideologies and concepts.