包装设计提升区域农产品竞争力策略研究

RESEARCH ON THE STRATEGY OF PACKAGING DESIGN TO ENHANCE THE COMPETITIVENESS OF REGIONAL AGRICULTURAL PRODUCTS

从品牌形象设计、包装设计以及高质量发展的视角,探究提升区域农产品市场竞争力的方法。建立差异化视觉符号,加强包装视觉表现;找准品牌核心定位,视觉化品牌文化;蕴区域及民族元素于设计中,彰显区域特殊价值、将情感化设计理念应用到农产品包装设计当中。使区域农产品竞争力得到提升。基于包装设计和品牌形象设计的方法能保证区域农产品在文化内容上的有效传播,同时能使其在日渐激烈的市场竞争中经久不衰。

From the perspective of brand image design,packaging design and high-quality development,this paper explores the methods to enhance the competitiveness of regional agricultural products.Establish differentiated visual symbols,strengthen the visual performance of packaging,identify the core positioning of the brand,visualize the brand culture,accumulate regional and national elements in the design,highlight the special value of the region and apply the emotional design concept to the packaging design of agricultural products.The competitiveness of regional agricultural products will be improved.The method based on packaging design and brand image design can ensure the effective dissemination of regional agricultural products in the cultural content,and make them enduring in the increasingly fierce market competition.