城市基因理论下桂林旅游文创产品创新研究

STUDY ON TOURISM CULTURAL AND CREATIVE PRODUCT INNOVATION IN GUILIN UNDER URBAN GENE THEORY

针对桂林旅游产品现阶段所存在的现状展开研究,设计具有本地特色的旅游文化产品,提升桂林当地旅游产品的知名度、认知度,推广桂林地方传统民族文化,完善桂林的城市形象。采用文献分析法和对比分析法,对当下发展相对较好的旅游文化产品的设计案例进行分析和总结。基于城市基因理念与品牌DNA理念,以桂林字牌作参考,对如何有效地开展桂林旅游文化产品的创新及研究工作展开探讨,实现桂林文创产品的创新塑造。得出现阶段存在的问题以及可借鉴的创新设计模式,总结设计创新地突破点,提出设计创新方法。通过对桂林字牌现状与“融创重庆”文创产品的对比分析,探索得出桂林旅游产品创新的新方式。

Based on the current situation of Guilin tourism products,research is carried out to design tourism cultural products with local characteristics,enhance the popularity and recognition of Guilin local tourism products,promote Guilin local traditional national culture,and improve the city image of Guilin. Literature analysis and comparative analysis are used to analyze and summarize the design cases of tourism cultural products which are relatively well developed at present. Based on the concept of city gene and brand DNA,and taking Guilin brand as a reference,this paper discusses how to effectively carry out the innovation and research work of Guilin tourism and cultural products,so as to realize the innovation and shaping of Guilin cultural and creative products. The problems existing at the present stage and the innovative design mode that can be used for reference are summarized,the breakthrough points of design innovation are summarized,and the design innovation methods are put forward. Through the comparative analysis of the current situation of Guilin brand and the cultural and creative products of "Sunac Chongqing",this paper explores a new way of Guilin tourism product innovation.