基于形态语义学的赣南采茶戏文创产品设计研究

RESEARCH ON THE DESIGN OF GANNAN TEA-PICKING OPERA CULTURAL AND CREATIVE PRODUCTS BASED ON MORPHOLOGICAL SEMANTICS

运用形态语义学的方法针对赣南采茶戏做文创产品设计。通过产品的造型、色彩、材质、功能、情感,提出文创产品的形态创新方法。赣南采茶戏体现了江西客家民俗文化、江西地方戏曲文化、江西茶文化,具有丰富的研究价值,提出文创产品的形态设计方法:相似或相反、概括或夸张、联想或象征,运用形态语义学的方法设计出了一套赣南采茶戏衍生茶具。形态语义学能够指导赣南采茶戏文创产品设计。

This article uses the method of morphological semantics to design cultural and creative products for the tea-picking opera in southern Jiangxi. Gannan Tea Picking Opera embodies Jiangxi Hakka folk culture,Jiangxi local opera culture,and Jiangxi tea culture,and has rich research value. Through the product’s shape,color,material,function,and emotion,propose the form innovation method of cultural and creative products,and then use this method to complete a cultural and creative product design to provide readers with design ideas.