基于新媒体技术的商业综合体导视系统设计研究

RESEARCH ON DESIGN OF COMMERCIAL SPACE VISUAL GUIDE SYSTEM BASED ON NEW MEDIA TECHNOLOGY

探讨新媒体导视系统在商业综合体中的应用优势,合理使用不同呈现形式的新媒体导视系统于商业综合体可使受众获得更好的体验从而增加商业空间活力,将商业综合体的功能分区作为参考因素,针对不同空间的使用性质、空间特征与受众需求给予不同形式的新媒体导视系统设计建议,总结归纳商业综合体中新媒体导视系统的合理设计思路,新媒体技术支持下的导视系统具备优于传统导视系统的特质,在设计商业综合体的导视系统时可通过对空间进行功能与需求的划分后,结合新媒体导视系统的特质,选择最佳适用的呈现形式。

To explore the application advantages of new media signage systems in commercial complexes, and rationally use new media signage systems of different presentation forms in commercial complexes to enable audiences to have a better experience and increase the vitality of commercial spaces.Taking the functional zoning of commercial complexes as a reference factor, different forms of new media guide system design suggestions were given according to the use nature, spatial characteristics and audience needs of different spaces.Summarize and summarize the rational design ideas of new media guide system in commercial complexes.The wayfinding system supported by new media technology has the characteristics better than the traditional wayfinding system. When designing the wayfinding system of commercial complexes, the functions and requirements of the space can be divided and combined with the new media wayfinding system. characteristics, select the best applicable presentation form.