以美学经济驱动温州消费高地建设的若干建议

Suggestions on the Construction ofWenzhou Consumption Highland Driven byAesthetic Economy

近年来,积极打造新消费高地成为温州经济和城市发展的重要目标之一。当前美学消费需求也成为中国经济发展的新锚点,美学经济正成为驱动中国经济发展的关键动力。以发展美学生活产业起步的温州,在新的发展阶段迎来了新的战略发展契机。本文围绕美学经济驱动消费高地建设,提出了以“美力温州”为顶层战略,着力发展“美学生活产业集群”和“美学高级化细分消费市场”为主导的新消费高地建设的若干建议。

In recent years,actively creating new consumption highland has become one of the important goals of wenzhou's economic and urban development.At present,aesthetic consumption demand has become the new anchor for China's economic develop-ment,and aesthetic economy is becoming a key driving force of China's economic development.Wenzhou,which started with the development of aesthetic life industry,has ushered in a new strategic development opportunity in the new development stage.This paper focuses on the construction of consumption highland driven by aesthetic economy,and puts forward some suggestions on the construc-tion of new consumption highland with Meili Wenzhou as the top-level strategy,focusing on the development of aesthetic life industry cluster and aesthetic advanced consumer market segmentation as the leading factor.