藏族传统纹样的公共文化审美与文创产品设计--以和睦四瑞文创设计为例

Public cultural aesthetics of Tibetan Traditional patterns and Design of Cultural and Creative Products--Taking Harmony Sirui Cultural And Creative Design as an Example

在互联网+盛行的时代背景下电脑、相机、手绘板等新兴工具的普及从原来的单一手绘方式发展成多元化的公共文化表达方式,在设计手法、绘画手段、传播载体等发生了重大的变化。本文在田野调研的基础上,提炼出“和睦思瑞”的核心价值,并以此为源头开展设计实践。详细论述了源于和睦四瑞文化的书签、小孩智力开发拼图、家居台灯等设计,凸显了实践对于创新的重要价值。探索了文化产品设计创新的思路、方法和路径,突出了互动性对于传统文化产品开发的重要作用。

This paper analyzes the inheritance status of "The Symbols of Four Harmonious",and puts forward that "Auspicious Symbols of the Four Harmonious" needs to be an effective carrier to enhance the cultural communication from the perspective of diversified designs.On the basis of field work,it extracted the core value of "Symbols of the Four Harmonious Auspicious" and it tries to carry out the design practice relying on this symbol.It discusses in detail the design of bookmarks,puzzle in children-s intelligence development,and household lamp,for example,which originated from the harmonious four auspicious culture,highlighting the important value of practice for innovation.This paper also explores the ideas,methods and paths of design innovation on cultural product,and highlights the important role of interaction in the development of traditional cultural products.