摘要
随着经济社会的不断发展,市场主体的融资需求催生了各类融资平台的产生。同时,平台又借助明星代言人的宣传扩展自身的业务及影响。一旦产生金融风险,将叠加明星效应,严重扰乱市场秩序,冲击社会发展的稳定预期。通过梳理明星代言虚假金融广告的相关案例,对其逻辑动因作初步阐析,分析司法适用中存在的痛点困境,提出增加虚假广告罪主体、出台配套司法解释、完善定罪量刑标准,进而增强刑事治理的有效性。
With the continuous development of economy and society,the financing needs of market subjects have spawned the emergence of various financing platforms.Meanwhile,the platform expands its business and influence with the help of the publicity of star spokesmen.Once a financial risk occurs,it will superimpose the star effect,seriously disrupt the market order and impact the stable expectation of social development.By combing the relevant cases of stars endorsing false financial advertisements,this article made a preliminary analysis of its logical motivation,analyzed the pain points and difficulties in judicial application,and put forward suggestions of increasing the subject of false advertising crime,issuing supporting judicial interpretation,and improving the conviction and sentencing standards,so as to enhance the effectiveness of criminal governance.
作者
殷海峰
Yin Haifeng(East China University of Political Science and Law,Shanghai 200050)
出处
《安徽警官职业学院学报》
2022年第1期29-34,共6页
Journal of Anhui Vocational College of Police Officers
关键词
虚假广告罪
代言行为
明星主体
刑事治理
crime of false advertisement
endorsement behavior
star subject
criminal governance
