视觉文化影响下高校学术生产的嬗变

The Transmutation of Academic Production in Universities under the Influence of Visual Culture

在高度信息化的当代社会中,视觉媒介极大拓宽了人类的认识视野,同时也影响了视觉文化的演变。高校作为社会的缩影,其日常的学术生产活动必然受到当代视觉文化崛起的影响。虽然,在学术界有关文字与图像之间的争议一直不断,但这并不影响视觉文化对高校学术生产的积极作用,其特有的跨学科性、可视性以及重媒介性等特点使得高校学术生产活动能有效拓宽学术研究方式,提高学术研究效率与准确性。这些积极因素的具体影响表现在学术媒介的拓宽、研究视角的创新等方面。与此同时,视觉文化所具有的商业化、浅表化以及非客观化等负面因素同样也会随其发展与蔓延作用于高校学术生产活动之中。因此分析视觉文化的特性及其对学术生产的影响,推广积极因素,警惕负面因素变得尤为重要。

In the contemporary highly informative society,visual media has greatly broadened the horizons of human understanding and influenced the evolution of visual culture.As the epitome of society,the daily academic production of universities is inevitably affected by the rise of contemporary visual culture.Although the debate revolving around text and image is a constant one in academic field,this does not diminish the positive impact of visual culture on academic production in universities,which is characterised by its interdisciplinarity,visuality and emphasis on media,making academic production activities in uni-versities effective in broadening academic research methods and improving the efficiency and accuracy of academic research.These positive factors are reflected in the broadening of academic media and the innovation of research perspectives.At the same time,the negative aspects of visual culture,such as commercialisation,superficiality and non-objectivity,are also present in the development and spread of academic production activities in universities.It is therefore important to analyse the characteristics of visual culture and its impact on academic production,promote the positive elements and guard against the negative ones.