服务设计在老字号产品包装设计中的应用研究

APPLICATION OF SERVICE DESIGN IN PACKAGING DESIGN OF TIME-HONORED PRODUCTS

以服务设计与包装设计的融合理论研究为出发点,旨在为服务设计在老字号产品包装设计中的应用提供理论、方法与案例。从服务设计的概念、服务设计与包装设计的关系两方面论证服务设计在包装设计中的重要性,然后从以消费者为中心,文化的传承、消费者体验及创新性四个方面,研究服务设计在老字号包装设计中的应用的理论方法,并用案例佐证。能够真正地洞察消费者的需求,将传统文化内涵创新性的应用在包装设计中,提供更佳的消费体验,设计出更有效的服务。服务设计在老字号上的应用有助于老字号品牌焕发新活力,实现高质量发展。

In order to provide theories, methods and cases for the application of service design in the packaging design of time-honored products.firstly, the concept of service design was introduced, and then the relationship between service design and packaging design was analyzed from the four aspects of packaging service, commercial perspective, social service and environmental protection service. Finally, the theoretical methods of the application of service design in time-honored brand packaging design were studied from the four aspects of consumer centered, cultural inheritance, consumer experience and innovation, And supported by cases.service design can really have an insight into the needs of consumers, innovatively apply the connotation of traditional culture in packaging design, provide better consumption experience and design more effective services. the application of service design in time-honored brands will help them glow with new vitality and achieve high-quality development.