闽南文化在特色农产品品牌包装设计中的应用研究

RESEARCH ON THE APPLICATION OF MINNAN CULTURE IN BRAND PACKAGING DESIGN OF SPECIAL AGRICULTURAL PRODUCTS

通过对闽南文化在特色农产品品牌包装设计中的应用研究,研究闽南地区地域特色农产品品牌包装设计策略。了解如何运用闽南地域文化促进特色农产品品牌化的发展,以及通过特色农产品品牌闽南文化传承的可能性。通过案例分析及文献研究,把握闽南地区特色农产品品牌包装的现状,总结出闽南区域的特色农产品品牌化不足的问题,针对问题提出特色农产品品牌包装在视觉图形、结构造型、材料工艺、品牌情感上的设计方法。用农产品与文化结合的方式打造具有闽南地域文化特色的农产品品牌。闽南文化为特色农产品附加价值,提升产品经济效益,同时品牌包装又能一定地传承闽南文化,也为塑造地域化的农产品品牌提供了更多的参考价值。

Through the research on the application of Minnan culture in the brand packaging design of characteristic agricultural products,to study the brand packaging design strategies of regional characteristic agricultural products in southern Fujian. Learn how to use the southern Fujian regional culture to promote the development of specialty agricultural products branding,and the possibility of inheriting southern Fujian culture through specialty agricultural products brands.Through case analysis and literature research,grasp the status quo of brand packaging of characteristic agricultural products in southern Fujian,summarize the problem of insufficient branding of characteristic agricultural products in southern Fujian,and put forward the characteristics of brand packaging of characteristic agricultural products in visual graphics,structural modeling,material technology,and brand emotions. Design method. Conclusion Use the method of combining agricultural products and culture to create agricultural products brands with regional cultural characteristics of Southern Fujian. Fujian culture adds the value of characteristic agricultural products and enhances product economic benefits. At the same time,the packaging of characteristic agricultural products brand inherits Southern Fujian culture and provides more references for shaping regional agricultural brands value.