跨界设计思维下桃花坞木版年画当代活化研究

A STUDY ON THE CONTEMPORARY ACTIVATION OF TAOHUAWU WOODBLOCK NEW YEAR PICTURES UNDER CROSS-BORDER DESIGN THINKING

文章以跨界思维对桃花坞木版年画进行设计创新,以期用设计启发创新,用创新推动非遗传承。首先,明确了桃花坞木版年画的内容题材、表现方法和传统色彩三个方面的跨界基础。其次,通过设计实践,阐述跨界思维下桃花坞木版年画设计元素与不同地域文化、当代设计方法、先进技术材料和创新品牌业态等方面结合的可能性。运用跨界思维创作了一批既有传统桃花坞木版年画艺术特征也能贴合时代审美的新年画和文创产品。跨界设计能够激发桃花坞木版年画的内在创新活力,不仅可以让其进入生活,更能参与生活,提升大众认可度,使其艺术文化有了更好的传承与发展。

The article uses cross-border thinking to design and innovate the woodblock prints of Taohuawu,with a view to inspiring innovation with design and promoting non-genetic heritage with innovation.Firstly,the cross-border basis of three aspects of woodblock prints in Taohuawu,namely,the content subject,expression method and traditional color,is clarified.Secondly,through design practice,the possibilities of combining the design elements of the woodblock prints of Taohuawu with different regional cultures,contemporary design methods,advanced technology and materials,and innovative branding business were elaborated.Using cross-border thinking to create a number of new New Year paintings and cultural and creative products that have both the artistic characteristics of traditional Taohuawu woodblock prints and can fit the aesthetics of the times.Cross-border design can stimulate the inherent innovative vitality of Taohuawu woodblock prints,enhance the public's recognition of Taohuawu woodblock prints,and enable a better inheritance and development of its art and culture.