国内外数字内容研究热点、演化及其趋势

Research hotspot,evolution and trend of digital content at home and abroad

随着数字技术的发展,数字内容的规模和影响呈几何级上升趋势,为全面掌握数字内容研究的进展及前沿,深刻理解数字内容的本质及特点,在实践中充分挖掘其价值效益,借助CiteSpace、Ucinet软件,采用词频分析、共现分析、聚类分析等文献计量学方法,对1998—2020年发布的数字内容相关研究文献进行系统梳理与评述。研究认为,数字内容研究是一个处于成长阶段的研究领域,国内外数字内容研究的统计特征显示,国内研究热点包括数字出版、版权保护、数字内容产业、数字内容生产、内容分析等,国外研究热点包括社会化媒体、数字内容评估、数字内容定价、数字图书馆、数字鸿沟、内容分析等,国内研究相对宏观,偏重供给侧,内容相对聚焦;国内外研究都经历了三阶段演化,新媒介、新技术进入研究视野,需求侧得到更多关注。数字内容的综合评价研究,将向着综合化、智能化发展,供需匹配研究将以有效满足用户需求为出发点优化数字内容供给,向实现数字内容供需的精准对接拓展,供给创新研究,将会在现实基础与研究样本方面向细分领域开展探索性研究。

With the development of digital technology,the scale and influence of digital content are increasing exponentially.A systematic review and analysis of the relevant research on digital content published in 1998-2020 is conducted by this paper to fully grasp the progress and frontier development of digital content research,understand the nature and characteristics of digital content in depth,and fully explore its value and benefits in practice,using Citespace and Ucinet with the adoption of bibliometrics methods such as word frequency analysis,co-occurrence analysis and cluster analysis.According to the research,digital content research is a research field in the growth stage.The statistical characteristics of domestic and overseas digital content research show that domestic research hotspots include digital publishing,copyright protection,digital content industry,digital content production and content analysis,while overseas research hotspots include social media,digital content evaluation,digital content pricing,digital library,digital divide and content analysis.Compared with overseas research,domestic research is relatively macroscopic,focusing on the supply side,and the content is relatively focused.Both domestic and overseas research have undergone a three-stage evolution,in which new media and new technologies have entered the research horizon,and more attention has been paid to the demand side.The comprehensive evaluation research of digital content will develop towards the orientation of integration and intelligence,while supply and demand matching research will optimize the supply of digital content based on effectively satisfying the needs of users,expanding to the realization of the precise interfacing of the supply and demand of digital content.In terms of research on supply innovation,exploratory research will be carried out in subdivision areas with respect to realistic basis and research samples.