中国特色植物资源化妆品的产品设计思路与探索

Thoughts on product design and exploration of cosmetics based on Chinese characteristic plant raw materials

阐述并探索中国特色植物资源化妆品的产品设计思路,提出“以药的思路开发化妆品”的理念,将药和化妆品的开发特点相结合,从红景天植物原料开发、中国特色植物配方开发、产品安全及功效验证三大核心环节进行逐一阐述,经验证表明红景天精华液是集稳定、安全、功效三大要素于一体的,同时为中国特色植物资源化妆品的开发和设计开拓了创新之路。

Based on the product development process of Inoherb’s“rhodiola brightening essence”,the train of thoughts behind the product design in cosmetics using Chinese characteristic plant raw materials was elaborated and explored.The concept of“develop cosmetics with the idea of medicine”was put forward,in which the development traits of both medicine and cosmetics were combined and three key points including plant-based raw materials,formulation development and formulation validation were further elaborated.It is proved that“rhodiola brightening essence”can realize the integration of stability,safety and efficacy,which will open up an innovative way for the development and design of cosmetics based on Chinese characteristic plant raw materials.