参与视域下青年女性分享行为的文化解读及引导策略——以小红书APP为例

Cultural Interpretation and Guidance Strategies of Young Women’s Sharing Behavior from the Perspective of Participation:Take Xiaohongshu as an Example

以“小红书”为代表的社交媒体打破了参与文化传统的单向度传播模式,以其低门槛、高共享、强互动和固情感等显著优势,打造出网状互动、多方讨论的强黏性分享社区。青年女性作为这一类分享型社交媒体的用户主体,一方面,通过发布“种草”笔记贡献个体智慧,扩大了参与文化的再生产;另一方面,也让参与文化面临产品质量堪忧、侵权行为泛滥等潜在风险。因而,应从平台、用户和社会三个维度入手,激发青年女性的参与文化创造力,构建清朗网络文化空间。

The social media platform represented by Xiaohongshu has broken the traditional way of engaging in one-way cultural communication.Relying on significant advantages such as low threshold,high sharing,strong interaction,and solid emotion,it has built a strong adhesion youthful lifestyle sharing community with network interaction and multi-party discussion.As the main body of sharing behavior,young female users,on the one hand,contribute their wisdom by posting notes on“planting grass”,which means“getting interested in something”,to widen the reproduction of participating culture.On the other hand,participatory culture also confronts the potential risks of worrying about product quality and online infringement.Accordingly,starting from the three dimensions of the platform,user,and society,the creativity of young women in participatory culture can be stimulated,and a clear network of cultural space can be established.