吉祥物“雪容融”的符号价值研究

Symbolic Value of "Shuey Rhon Rhon"

目的以“雪容融”为例,揭示奥运吉祥物在设计与传播中的符号价值,为奥运吉祥物的创作与发展提供宝贵经验和新的研究视角。方法运用文献分析法及归纳总结法,从文化学、符号学及设计学的角度对“雪容融”的符号价值及视觉表意中的文化输出进行解读。结论吉祥物设计案例的成功,在于其能够在饱含文化意蕴和体育精神的同时,融合当代审美个性,以文化输出与情感认同产生有效的跨文化交流与传播。

Taking"Shuey Rhon Rhon"as an example,this paper reveals the symbol value of Olympic mascot in the design and dissemination,and provides valuable experience and new research perspectives for the creation and development of Olympic mascots.Using the methods of literature analysis and induction,from the perspective of culture,semiotics and design,we interpret the symbolic value of Shuey Rhon Rhon and the cultural output of visual expression.The success of mascot design cases lies in its ability to integrate contemporary aesthetic personality while full of cultural implication and sports spirit,and produce effective cross-cultural communication and communication with cultural output and emotional identity.