水墨元素在包装设计中的应用探析

Application of Ink Elements in Packaging Design

目的探索包装设计中的水墨艺术化融入。方法在各种文化相互碰撞、艺术设计无处不在的社会现实中,水墨艺术不断吸收借鉴其他艺术形式的精髓,与各个艺术门类产生了紧密的联系。深入分析水墨艺术形式的外在特点与深刻内涵,从真、简、灵等视角探索水墨艺术的独特之处,得出水墨在包装设计中的融入与延伸是可行的,符合消费者和时代的双重要求,结合水墨的图形、文字、审美意境进行方向性的探讨,分别选取包装设计中的突出代表领域进行全面、详细的审视与分析。结论水墨文化中的视觉元素与气韵之美都是当前包装设计中的灵感来源,其或浓或淡、或深或浅的变化,以及动静皆宜、宁静悠远的意境,让包装设计作品具备了更大的艺术魅力和经济价值,实现了更加长远的发展。

The paper aims to explore the artistic integration of ink painting in packaging design.In the social reality where various cultures collide with each other and art design is ubiquitous,ink and wash art constantly absorbs and learns from the essence of other art forms,and has a close relationship with each art category.Thorough external characteristics and profound connotation of ink art forms,from the perspective of true,simple,spirit,the uniqueness of ink painting is explored,and it is concluded that blend in with the extension of ink in the packaging design is feasible and conform to the dual requirements of the consumer and time.Combined with ink graphics and text on directional discussion even aesthetic artistic conception,the outstanding representative in the packaging design field are selected for comprehensive and detailed review and analysis..The visual elements and the beauty of spirit in ink painting culture are the inspiration source in the current packaging design.The changes in depth,as well as the tranquil and distant artistic conception great for both active and passive enable the packaging design works to have greater artistic charm and economic value,and achieve more outstanding and long-term development.