基于汉唐文化元素的文创产品设计

Cultural and Creative Products Based on Cultural Elements of Han and Tang Dynasty

目的研究汉唐文化元素在文创产品设计中的文化内涵和设计语言,拓宽文创产品设计的思路。方法基于汉唐文化元素的提取,从造型、纹样、色彩等方面进行分析,归纳出适合文创产品设计的文化要素与构成方法。结果选取具有典型性的文化元素,通过再设计,应用于文创产品设计中。结论通过文创产品设计过程与结果的呈现,以及前期对汉唐文化元素的提取与分析,为文创产品设计提供了可借鉴的元素与方法,并注入了深厚的文化性,这表明研究汉唐文化元素对当下文创产品设计具有重要的价值与意义。

This paper aims to study the cultural connotation and design language of the cultural elements in cultural and creative products in the design of cultural and creative products,and broaden the ideas of cultural and creative products.Based on the extraction of cultural elements in Han and Tang dynasties,analyzing from three aspects of shape,pattern,and color,the cultural elements and composition suitable for cultural and creative products are summarized.The typical cultural element is selected and applied to the design of cultural and creative products after re-designing.Through the presentation of the design process and results of the cultural and creative products,and the extraction and analysis of the cultural elements of the Han and Tang dynasties in the early stage,this paper provides the elements and methods that can be learned from the design of cultural and creative products,and injects deep cultural nature,which indicates that the study of the Han and Tang dynasties Cultural elements have important value and significance for the design of cultural and creative products.