中国农村女性创业者的身份构建过程研究

Research on the Identity Construction Process of Chinese Rural Female Entrepreneurs

以43个农村女性创业案例为样本,采用扎根理论的编码程序探究并构建了农村女性创业者身份构建的过程模型。研究结果发现:农村女性创业者的身份构建涉及身份感知、身份冲突、身份工作和身份实现4个阶段;农村女性在内外部诱发因素的作用下产生创业需求,但由于创业需求与个体自我境况感知存在差异,由此引发身份冲突;在个人信念和个人责任感的影响下,选择继续创业的农村女性会开展身份分离、身份塑造和身份认证等一系列身份工作,并最终通过身份巩固和身份延伸实现其创业者身份。

Taking 43 rural female entrepreneurship stories as research sample, this study explores the identity construction process of Chinese rural female entrepreneurs by using the coding procedures of grounded theory, and constructs a process model of rural female entrepreneur identity construction. It is found that founder identity construction process of rural female entrepreneurs includes four stages: identity perception, identity conflict, identity work and identity realization. Although internal and/or external inducing factors triggers rural female’s entrepreneurial needs, the incongruence between entrepreneurial needs and individual self-situation perception leads to identity conflict. Driven by personal belief and personal responsibility, rural females who choose to continue to start their own businesses will conduct a series of identity work, including the separating of original identity, founder identity shaping and confirmation, and finally realize their founder identity through identity consolidation and extension.