智媒时代优秀传统文化的传播现状、问题与对策

Research on the communication status, problems and promotion of excellent traditional culture in the age of Intelligent Media

由于智能媒体的赋能,传统文化的传播焕发了新的生机,在传播内容、传播形式和传播效果上都取得了长足的进步,但智媒也是一把双刃剑,在给传统文化带来生机的同时也带来了各种问题,如传播者专业度不足、传播内容不完整、缺乏深度及过度娱乐化的倾向造成传统文化的失真甚至是误读,受众对传统文化认同感强但认知度低等问题,基于此,要弘扬传统文化、实现文化自信则需多方共同努力,国家应从政策上加以引导和管理,为传统文化的传播营造良好的舆论环境和经济基础,内容生产者及媒体平台应优化节目内容,拓展多种传播渠道,普通民众也应以身作则,努力提高自身传统文化的品味和修养。

Due to the empowerment of intelligent media, the dissemination of traditional culture has taken on new vitality, and has made great progress in the dissemination of content, form and effect, however, intelligent media is also a double-edged sword, which brings vitality to traditional culture, but also brings various problems, such as the lack of professionalism of communicators, incomplete, unsystematic and lack of depth of communication content, the tendency of excessive entertainment, which leads to the distortion or even misreading of traditional culture, and the audience’s strong but low recognition of traditional culture, based on this, to carry forward traditional culture and realize cultural self-confidence, we need to make joint efforts, the government should guide and manage the traditional culture in terms of policy, create a good public opinion environment and economic foundation for the dissemination of traditional culture. Content producers and media platforms should optimize program content, expand a variety of communication channels, and ordinary people should set an example, Strive to improve their own taste and accomplishment of traditional culture.