新医改政策下的医药流通企业营销管理分析

Marketing Management Analysis of Medical Distribution Enterprise under New Medical Reform Policy

新医改政策的实施减轻了我国居民就医费用的负担,在一定程度上为医药流通企业发展提供了良好的机遇,但同时也对医药流通企业提出了新要求。在新医改政策下,如何构建健康、科学的医药营销渠道对于医药流通企业发展具有重要意义。文章针对新医改政策下的医药流通企业营销管理要求和对策进行分析和探讨。

The implementation of the new medical reform policy reduces the burden of medical expenses of Chinese residents,and provides a good opportunity for the development of pharmaceutical circulation enterprises to a certain degree.However,the policy projects new requirements for medical distribution enterprises as well.With the policy launched,it is significant for medical distribution enterprises to build a healthy and scientific medical marketing channel.In this article,the requirements and countermeasures of marketing management of pharmaceutical distribution enterprises pointing at the new policy well be analyzed and discussed.