新媒体环境下短视频的发展与创新策略分析

Analysis of the Development and Innovation Strategy of Short Video in the New Media Environment

当前,随着数字媒体与网络通信技术的飞速发展与创新,智能手机、平板电脑、智能手表等高科技移动网络终端已经成为人们生活不可或缺的设备。短视频凭借高速传播能力以及简要表达信息的能力与当代社会快速的生活节奏相适应,日益成熟并形成了体系规模,具有广阔的发展前景。数字媒体市场存在海量的短视频信息,市场竞争日益激烈,但同时面临低俗化、内容同质化等问题。为此,从新媒体环境下短视频的概念出发,深度探究短视频发展的现状、影响以及制约其发展的因素,提出短视频创新与传播的新路径,以期推动行业健康、蓬勃发展。

At present, with the rapid development and innovation of digital media and network communication technology, hightech mobile network terminals such as smart phones, tablet computers and smart watches have become indispensable equipment for people’s life. With its high-speed communication ability and the ability to briefly express information, short video adapts to the rapid pace of life in contemporary society, becomes more and more mature, forms a system scale, and has broad development prospects. There is a large amount of short video information in the digital media market, the market competition is becoming increasingly fierce, and it is facing problems such as vulgarization and content homogenization. Therefore, starting from the concept of short video in the new media environment, this paper deeply explores the current situation, impact and factors restricting the development of short video, and puts forward a new path of short video innovation and communication, in order to promote the healthy and vigorous development of the industry.