后疫情时代下国内体育旅游产业发展战略探析

On the Development Strategy of Domestic Sports Tourism Industry in the Post-Epidemic Era

在后疫情时代背景下,国内体育旅游产业的发展面临着巨大的威胁,该文运用文献资料法、SWOTPEST分析、逻辑分析等研究方法,分析当下国内体育旅游产业具有的优劣势,外部大环境所赋予的机遇和挑战,以及大环境赋予体育旅游产业在政治、经济、科技和社会方面的外部机遇优势,提出体育旅游产业在后疫情时代背景下的发展战略。研究认为,体育旅游产业面临着起步较晚、专业人才不足、疫情形势仍然严峻的问题,但也有政策优势、技术优势、经济发展迅速、旅游资源丰富、社会需求增加等优势存在。基于SWOTPEST模型分析,今后的发展应紧跟政策步伐;加快产业融合、转型升级;合理利用各地资源;借鉴发达国家和地区先进经验;加大体育旅游人才培养力度;实行疫情分级控制;正确发挥媒体的舆论导向功能;加快复工复产,重塑旅游信心。

Under the background of post-epidemic situation,the development of sports tourism industry in China is facing great threats.In this paper,it uses the research methods of literature,SWOT-PEST analysis and logical analysis to analyze the advantages and disadvantages of the current domestic sports tourism industry,the opportunities and challenges given by the external environment,and the political,economic Based on the external opportunities and advantages of science,technology and society,this paper puts forward the development strategy of sports tourism industry in the post epidemic era.The research shows that the sports tourism industry is facing the problems of late start,lack of professionals and still severe epidemic situation,but it also has advantages such as policy advantages,technical advantages,rapid economic development,rich tourism resources and increased social demand.Keep up with the pace of the development of pest-based policy analysis in the future;Accelerate industrial integration,transformation and upgrading;Make rational use of local resources;Learn from the advanced experience of developed countries and regions;Strengthen the training of sports tourism talents;Implement hierarchical control of epidemic situation;Give full play to the guiding function of public opinion of the media;Speed up the resumption of work and production and reshape tourism confidence.