“互联网+”大数据背景下小篮球运动发展现况与对策研究——以珠三角为例

Research on the Current Situation and Countermeasures of Small Basketball Development under the Background of"Internet+"Big Data--Taking the Pearl River Delta as an Example

随着“互联网+”技术的更迭与高速发展,“互联网+”、大数据分析、5G、新媒体等理论与技术不断渗入生活中的点滴,不但改变了人们生活及消费习惯,更改变着企业或商家运营与推广的渠道选择。2019年疫情肆虐,加速了篮球培训市场“网络化”发展进程,带来了小篮球培训行业新变革。该文立足珠三角小篮球培训机构发展现状及运营特点,调查珠三角地区较有代表性的大中型小篮球培训机构运营现状,分析“互联网+”及大数据的应用,给少儿篮球培训机构发展带来的影响,探析“互联网+”视域下珠三角地区小篮球培训机构运营的发展策略。

With the upgrade and rapid development of"Internet+",Internet+,big data analysis,5G,new media and other theories and technologies are constantly infiltrating into our daily life,not only change people's life and consumption habits,but also change the enterprise or business operation and promotion of channel choice.The rampant epidemic in 2019 has accelerated the development process of"networking"in the basketball training market and brought about new changes in the small basketball training industry.Based on the current development and operation characteristics of small basketball training institutions in Pearl River Delta,this paper investigates the operation status of the representative large and medium basketball training institutions in the Pearl River Delta region,analyzes the impact of the"Internet+"and the application of big data on the development of children's basketball training institutions,and explores the development strategies of small basketball training institutions in the Pearl River Delta region under the perspective of"Internet+".