真实性与现代性的交织:在线短租游客住宿体验的实证研究

The Interweaving of Authenticity and Modernity:An Empirical Study on the Accommodation Experience of Online Short Rent Tourists

从真实性的视角切入,通过词频分析、语义网络分析和扎根理论等质性研究方法,探讨在线短租游客住宿体验的构成维度和逻辑路径。研究发现:游客的在线短租住宿体验包括贯穿始终的现代性体验、关注在场的建构主义真实体验和强调全程互动与自我追忆的存在真实体验三个基本维度,呈现出真实性与现代性交织的关键要素特征;现代性体验是在线短租游客真实性住宿体验的基础和支撑条件,如果未能满足游客的现代性需求,将可能会产生“现代性体验未满足-在线短租住宿体验低满意度”的直接影响路径和“现代性体验未满足-真实性体验质量降低-在线短租住宿体验低满意度”的间接影响路径。

From the perspective of authenticity, this paper discusses the constituent dimensions and logical path of online short rent tourists’ accommodation experience through qualitative research methods such as word frequency analysis, semantic network analysis and grounded theory. It is found that online short rent accommodation experience of tourists includes three basic dimensions: the throughout modernity experience, the constructivist real experience focusing on the presence and the existential real experience emphasizing the whole process interaction and self-recall, showing the key element characteristics of the interweaving of authenticity and modernity;Modernity experience is the basis and supporting condition for the authentic accommodation experience of online short rent tourists. If it fails to meet the modernity needs of tourists, there may be a direct impact path of“unsatisfied modernity experience-low satisfaction with online short rent accommodation experience”and an indirect impact path of“unsatisfied modernity experience-reduced authenticity experience quality-low satisfaction with online short rent accommodation experience”.