特色旅游小镇的业态创新问题研究——以鸠兹古镇为例

Research on the Business Form Innovation of Characteristic Tourism Towns——A Case Study of Jiuzi Ancient Town

特色旅游小镇不但拉动地方经济增长且具有地方文化特色,呈现出文化传承、人文情怀、美好生活以及涵养精神品质的特征。以鸠兹古镇为代表的区域特色旅游小镇建设是徽文化继承发展的典型依托,业态品质不高、缺乏业态创新活力是其自身发展缓慢的重要原因。在拉动旅游经济发展的新时期,对文化业态、商业业态、服务业态进行协调与创新才能真正将“特色”二字融入特色旅游小镇可持续发展。

Characteristic tourism towns not only stimulate local economic growth, but also have local cultural characteristics, showing the characteristics of cultural inheritance, humanistic feelings, a better life and self-cultivation of spiritual quality. The construction of regional characteristic tourism towns represented by Jiuzi Ancient Town is a typical support for the inheritance and development of Huizhou culture.The low quality and the lack of innovative vitality of business forms are important factors for its slow development. In the new era of stimulating the development of tourism economy, only by coordinating and innovating cultural, commercial and service formats can the word “characteristics” be truly integrated into the sustainable development of characteristic tourism towns.