创意阅读推广选题 传承校风校史传统——以南京师范大学图书馆“校史阅读”系列主题推广为例

Creating Reading Promotion Topic,Inheriting School Culture and History:Taking Nanjing Normal University’s“Read the School History”Serial Reading Promotion as an Example

为迎接120周年校庆,南京师范大学图书馆以校史为主题开展了多形式、长时间的阅读推广活动,其中包括在“南京师范大学图书馆”官方微信公众平台上连续五十四期发布了“校史阅读”系列推文,这些推文将图书馆中零散的校史资料整合、汇聚起来展示出校史文化。由南师大这个案例引发思考,高校主题推广的内容开发应当遵循“分校阅读”理念,立足于高校实际与读者需求,参与者则是保持内容持续性供应的支撑,内容是“软件”,高校主题阅读推广也需要微信公众平台作为“硬件”。此外,高校内可开发“真人图书”资源,通过真人图书馆的形式讲述校史故事,这也是主题阅读推广的可延展的形式之一。

In order to welcome the 120th anniversary of Nanjing Normal University,the school library organized many reading promotion activities in multiple forms for a long time,which include 54 articles published on its official WeChat public account.These articles integrated scattered documents and revealed the school culture.These articles induced several thoughts about college reading promotion.Firstly,topic reading promotion should follow the“college-classification read”theory,based on realistic and readers’requirement,additionally,various engagers can keep the continuous contents supply.The contents are the“software”,and Wechat can be the“hardware”.Furthermore,college could develop the real-life books resources,so the school history can be told in the form of living library,which is an expandable form in college reading promotion.