乡村振兴背景下基于主体间性的乡村传播策略研究

An intersubjectivity-oriented study on rural communication strategies in the context of rural revitalization

自2018年我国乡村振兴战略正式提出以来,农村自媒体博主纷纷依托新媒体平台参与到乡村传播中来。从主体间性的理论视角入手,解读当下自媒体博主在乡村传播中面临的困境,并以目前我国乡村振兴传播践行者优秀个体婴心为例,探讨去他者化、加强互动性、故事性、融合性、融通性等乡村振兴传播策略,传播真实、全面、客观的乡村图景。

Since China’s rural revitalization strategy was officially proposed in 2018,rural self-media bloggers have participated in rural communication relying on new media platforms.Based upon the theoretical perspective of intersubjectivity,the current dilemmas faced by self-media bloggers in rural communication are interpreted,and,Ying Xin,an excellent practitioner of current rural revitalization communication in China is taken as an example to discuss rural revitalization communication strategies such as de-othering,strengthening interactivity,storytelling,convergence,and integration to spread a true,comprehensive,and objective rural picture.