文化建构与意义共享:新闻框架视域下《人民日报》北京冬奥会报道研究

Cultural Construction and Meaning Sharing:A Study of People's Daily's Beijing Winter Olympics Coverage from the Perspective of News Framework

新闻框架可界定媒体生产的新闻图景,并在建构共享意义空间基础上指导社会实践。文章借助文本分析法,在臧国仁的新闻框架理论基础上,结合坦卡特的实证研究框架清单,以《人民日报》560篇北京冬奥会报道为样本进行统计分析,解读《人民日报》北京冬奥会报道的新闻框架。研究发现:《人民日报》北京冬奥会新闻报道以新闻框架为基础唱响奥运和音,以全要素文本呈现北京冬奥会立体图景,并通过微观话语修辞传递价值导向。这其中体现了以北京冬奥会“小窗口”看待人类命运共同体“大未来”的新闻宣传格局,可以促进社会文化的建构和意义空间的共享。主流媒体应积极履行文化建构的社会责任,充分利用新闻框架构建多元、立体的宣传模式,在推动中华文化共建、共享方面发挥更加积极的作用。

News framework can define the news picture of media production and guide social practice on the basis of con⁃structing shared meaning space.With the help of text analysis,based on Zang Guoren's news framework theory and Tan Carter's list of empirical research frameworks,this paper uses 560 reports of the Beijing Winter Olympics in People's Daily as samples for statistical analysis to interpret the news framework of the reports of the Beijing Winter Olympics in the People's Daily.It is found that the news report of Beijing Winter Olympic Games in People's Daily is based on the news framework,sings the harmony of the Olympic Games,presents the three-dimensional picture of Beijing Winter Olympic Games with full element text,and trans⁃mits the value orientation through micro discourse rhetoric.This reflects the news and publicity pattern of viewing"a shared fu⁃ture"of the community for mankind through the"window"of the Beijing Winter Olympic Games,which can promote the con⁃struction of social culture and the sharing of meaning space.Mainstream media should actively fulfill the social responsibility of cultural construction,make full use of the news framework to build a diversified and three-dimensional publicity model,and play a more active role in promoting the co-construction and sharing of Chinese culture.