色彩在平面设计视觉传达中的应用研究

Research on the application of color communication in graphic design

色彩作为一种独特的语言,可以倾诉人们的内心情感,还具备较强的影响力,满足人们的心理诉求,在人们情感渲染方面作用巨大。平面设计需要从多方面考量,清楚视觉信息传达与色彩的关系,在此基础上科学配色。本文介绍色彩与平面设计意义,介绍色彩在平面设计中的作用与传递形式,分析其在海报、吉祥物等领域的应用。

as a unique language,color can tell people's inner feelings,and also has a strong influence to meet people's psychological demands.It plays a great role in people's emotional rendering.Graphic design needs to consider from many aspects,clarify the relationship between visual information transmission and color,and color matching scientifically on this basis.This paper introduces the significance of color and graphic design,the function and transmission form of color in graphic design,and analyzes its application in the fields of posters,mascots and so on.