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新媒体语境下主流媒体对外宣传策略研究——以人民网日文版微信公众号为例

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摘要 21世纪以来,我国新媒体行业快速发展。在新媒体生态中,主流媒体因为肩负着构建、传播国家形象的使命,在对外宣传中更强调明确和有效的宣传策略。文章以人民网日文版微信公众号为例分析我国主流媒体新媒体形态的对外宣传策略与国家形象的建构策略,为新媒体语境下主流媒体提升对外宣传效果与对外传播力,争夺国际话语权积极建言献策。
作者 张雨昂
机构地区 中国传媒大学
出处 《声屏世界》 2022年第5期104-106,共3页
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