移动互联网时代医学期刊的选题策划策略--以《中华实用诊断与治疗杂志》为例

Topic Selection Planning Strategy of Medical Journals in Mobile Internet Era-Taking Journal of Chinese Practical Diagnosis and Therapy as an Example

医学期刊是追踪国内外医学研究热点、传播最新医学研究成果的载体,在加强医学学术交流与合作、促进医学发展中发挥着重要作用。选题策划是编辑的一项创新性活动,可有效提高期刊质量和扩大期刊的影响力。移动互联网时代,信息传播方式、内容呈现形式、学术交流模式等均发生较大变化,医学期刊编辑也应与时俱进,利用互联网资源丰富、传播快速、双向互动等优势精准定位用户需求和追踪学科研究热点,策划推出体现期刊特色、引领学术研究、满足读者需求的选题,才能促进期刊的高质量持续发展。

Medical journals are the carrier for tracing medical research hotspot at home and abroad and spreading the latest medical research findings,and play an important role in strengthening academic exchanges and cooperation and promoting medical development.Topic selection is a creative activity for editors,and it can greatly improve the quality and enlarge the influence of journals.The“Internet+”era has brought a great change in the information transmission pattern,content presentation format and academic exchange mode,therefore the editors of medical journals should advance with the times and change the ideas so as to realize the sustainable development of medical journals by applying Internet thinking,selecting the topic with journals features,guiding the academic research and meeting the demand of readers during selecting topic.