民间音乐文化与数字文旅产品开发--以山东民间音乐为中心的考察

Folk Music Culture and Development of Digital Cultural and Tourism Products

数字文旅是基于新一代信息技术的文化与旅游相融合所形成的新型文旅产业业态,是数字文化产业的重要组成部分。山东民间音乐文化涵盖了根植于乡土的自然环境、社会形态、历史文化、生活劳作等物质与非物质文化遗产内容,具有很高的文化价值、市场价值、经济价值和品牌价值。以文化IP为核心,选取优质高价值的山东民间音乐文化,开发“山东民间音乐+旅游”数字文旅产品,为保护、传承乡土文化和振兴乡村经济探索出有效发展途径。

Digital cultural tourism is a new type of cultural tourism industry formed by the integration of culture and tourism based on the new generation of information technology,and is an important part of digital cultural industry.Shandong folk music covers the content of intangible cultural heritage rooted in the natural environment,social forms,history and culture,life and labor in the countryside.It has high cultural value,market value,economic value and brand value.With cultural IP as the the core,the project is to select high-quality and high-value Shandong folk music culture and develop"Shandong folk music plus tourism"digital cultural tourism products,which will blaze an effective development path for protecting and inheriting local intangible cultural heritage and revitalizing local cultural economy.