联动共享推动科技馆活动价值延伸——广西科技馆特色品牌活动案例分析

Promoting Value Extension of Science Museum Activities by Linkage Sharing:A Case Study of Guangxi Science and Technology Museum’s Brand Activities

以广西科技馆开展的科普教育活动为例,分析通过资源联动、整合、再塑是如何提升科技馆活动的品牌价值和公众吸引力,从社会化多元联动促进品牌增值、引入市场机制优化基层科普资源配置、嵌入公众社会生活并营造科技馆文化等角度推动科技馆科普教育活动的创新和发展,提出建立联动共享资源平台的新路径,以促进科技馆活动价值延伸,形成良好的科普生态。

By taking the science popularization activities conducted by Guangxi Science and Technology Museum as examples,the practice of resource linkage,integration and recreation was analyzed to improve the brand value and attraction for public of the mentioned activities. In order to promote the innovation and development of science popularization activities,the measures such as improving brand value by social diversified linkage,optimizing resource allocation at grassroots level by introducing market mechanism,embeding into public social life and creating science and technology museum culture are listed. A new pathway of establishing a linked and shared resource platform is thus proposed for the purpose of promoting value extension of museum activities and establishing a better ecosystem of science popularization.