气象宣传新闻性和专业性融合的实践与思考——以福建气象部门为例

Practice and Reflection on the Integration of Journalism and Professionalism in Meteorological Publicity——Taking Fujian Meteorological Department As an Example

介绍了新形势下气象宣传工作的重要性,结合现阶段福建气象宣传工作中存在的问题,提出了相应的对策,旨在为福建气象宣传工作发展提供借鉴,进一步增加深社会对气象工作的理解。研究认为,在舆论环境、媒体格局、传播方式发生深刻变革新形势下,福建气象宣传工作要主动适应,消除现有弊端,不断学习探索新形势、新技术下的宣传技术方法,遵循新闻传播规律,加强内容建设;充分发挥气象专业性优势,结合新闻宣传技巧,打造公众喜闻乐见的服务产品;优化机制建设和人才队伍培养,推动宣传新闻性与专业性的交叉融合,不断提升宣传气象宣传工作的质量和效益。

This paper introduced the importance of meteorological publicity work under the new situation,and put forward the corresponding countermeasures based on the problems existing in the current stage of Fujian meteorological publicity work,in order to provide reference for the development of Fujian meteorological publicity work,and further increase the understanding of meteorological work in shenzhen society.The research showed that under the new situation of profound changes in public opinion environment,media pattern and communication mode,Fujian meteorological propaganda should actively adapt to the new situation,eliminate the existing drawbacks,constantly study and explore the propaganda technology and methods under the new situation and new technology,follow the law of news communication,and strengthen the content construction.Giving full play to meteorological professional advantages,combined with news publicity skills,to create a popular service products;We will optimize mechanism construction and personnel training,promote the integration of publicity journalism and professionalism,and constantly improve the quality and benefits of publicity and meteorological publicity.