福建海丝文化旅游开发与遗产保护协同发展模式

Towards the Collaborative Framework of the Maritime Silk Culture-Tourism Development and Heritage Protection in Fujian

福建省实现海丝文化与旅游之间的结合不仅可以为福建省文化旅游产业带来新的经济效益、文化效益和社会效益,提升该省的文化旅游竞争力,而且可以推进区域文旅融合的发展步伐。鉴于此,本文在借鉴福建海丝文化旅游开发与遗产保护相关理论的基础上,构建福建海丝文化旅游开发与遗产保护协同发展模式,实现福建海丝文化旅游开发与遗产保护在环境、资源、主体三方面的融合。该模式不仅是贯彻落实文旅融合中“文化的旅游化”和“旅游的文化化”的重要表现,是实现文旅融合发展的重要内容,同时也是提升福建省乃至我国文化旅游竞争力、增强文化自信、加快文化交流的重要举措。

The conjunction of the Maritime Silk Culture and the tourism can not only bring new economic revenues,culture progress and social advancement to the culture-tourism industry in Fujian,thus enhancing their competitiveness,but also facilitate the integration of the relevant industries in this region.Based on the theories related to the Maritime Silk Culture-tourism development and heritage protection in Fujian,the paper attempts to construct a collaborative development mode in this regard,and realize the combination of the environment,the resources and the subjects.This mode not only manifests itself in the implementation of“touristification of the culture”and“culturalization of the tourism”in the integration,but also constitutes important part of the integration.The mode helps enhance the competitiveness of the culture-tourism in Fujian and even across China,improve the cultural confidence of the Chinese and speed up the cultural communication.