信息时代年鉴出版的品牌建设——以皮书为例分析

Brand Construction of Yearbook Publishing in the Information Age——Taking Pishu as an Example

近年来,国家和地方都非常重视年鉴的质量。年鉴高质量发展离不开品牌建设,品牌建设有助于年鉴质量的提升,为年鉴发展注入强劲动力。社会科学文献出版社皮书研究院在出版界低迷的时候,将政治权威、专业权威、行业权威通过有机融合、高效整合和数字化建设树立了自有品牌。年鉴质量建设时期,为了促进更优年鉴精品、年鉴品牌的发展,本文总结社会科学文献出版社皮书研究院品牌建设的“化学方程式”,以此为模型借鉴到年鉴品牌建设工作中,分析年鉴编辑部品牌建设工作的重点及关键所在。

In recent years, the quality of yearbooks has been given great importance nationally and locally. The high-quality development of yearbooks is inseparable from brand construction which helps to improve the quality of yearbooks and invigorate the development of yearbooks. When the publishing industry was in depression, Pishu Institute of Social Sciences Academic Press(CHINA) established its own brand through efficient integration and digital construction of political authority, professional authority and industry authority. In the period of yearbook quality construction, in order to promote the development of better yearbooks and yearbook brand, this paper summarizes the experiences of brand construction of Pishu Institute of Social Sciences Academic Press(CHINA), puts into practice in yearbook brand construction, and analyzes the key works of brand construction of yearbook editorial department.