村落民族传统体育文化传播的价值与发展取向研究——宁夏三村的田野调查

Research on the Value and Development Orientation of National Traditional Sports Culture Communication in Villages:Field Investigation in Three Villages in Ningxia

作为村落社会交流和交往的主要媒介,民族传统体育文化传播的发展取向至关重要.本文通过文献资料、田野调查等研究方法,以宁夏村落民族传统体育文化传播作为研究主题,借鉴文化学、社会学等多学科理论观点,对村落民族传统体育文化资源的内涵与特征进行阐述,探究其在当代传播的价值,针对现阶段传播过程中存在的文化隐忧,提出满足主体需求、加强文化融合、文化共享以及趋向文化普适等多维度的发展取向,使村落民族传统体育文化借力使力更上巅峰.

As the main media of village social communication,the development orientation of national traditional sports culture communication is very important.Based on it,through literature review,field research and other research methods,taking the dissemination of traditional sports culture in Ningxia villages as the research theme,drawing from the theoretical viewpoints of culturology and sociology,this paper expounds the connotation and characteristics of traditional sports culture resources in villages,and explores its value in contemporary communication.In view of the hidden cultural concerns in the process of current communication,the paper puts forward the multi-dimensional development orientation to meet the needs of subjects and to strengthen cultural integration and sharing as well as cultural universality,so as to further develop the national traditional sports culture of villages.