AGIL模型视角下中国现代视觉设计教育思想流变研究

Research on the Evolution of Chinese Modern Visual Design Education Ideology from the Perspective of AGIL Model

文章以社会学“AGIL模型”的4个功能为基础分析中国现代(1978至今)视觉设计教育思想流变。探究了自1978年改革开放以来,我国视觉设计教育思想经过以经济建设为中心的商业美术时期、以多元化为代表的装潢设计时期、以本土化为核心的装潢艺术设计时期到如今以数字化为导向的视觉传达设计时期,每一次视觉设计教育思想的变化都体现了与之相对应的时代背景、社会、文化诸因素的适应。基于AGIL模型分析我国视觉设计教育现状,提出了我国当代视觉设计教育思想存在的问题,以促进我国视觉设计教育发展。

Based on the four functions of the sociological"AGIL model",this paper analyzes the evolution of visual design education in modern China(1978 to present).Since the reform and opening up in 1978,my country's visual design education thought has gone through the commercial art period centered on economic construction,the decoration design period represented by diversification,the decoration art design period centered on localization,and the digitalization period.In the period of oriented visual communication design,every change of visual design education thought reflects the adaptation of the corresponding era background,society and culture.Based on the AGIL model,the current situation of visual design education in my country is analyzed,and the problems existing in the thinking of contemporary visual design education in my country are put forward to promote the development of visual design education in China.