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互联网用户隐私披露行为影响因素研究 被引量:11

Study on Influence Factors of Internet Users Privacy Disclosure Behavior
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摘要 [目的/意义]探究互联网环境中用户隐私披露行为及其影响因素,为互联网行业发展及监管提供理论依据和参考意见。[方法/过程]基于精细加工可能性模型、调节定向理论,从中心路线、外围路线构建互联网用户隐私披露行为模型,同时探究调节定向变量的调节效应。采用综合社会调查数据(CGSS),使用Ologit回归模型对理论假设进行分析验证。[结果/结论]研究发现,中心路线中:隐私收益的信息收益、在线社交收益以及隐私风险中的隐私泄露对隐私披露行为产生负向影响;外围路线中:隐私控制、隐私关注均对隐私披露行为产生负向影响。调节定向变量不仅影响隐私披露行为,也对中心路线及外围路线变量产生显著的调节效应,甚至改变原有的影响方向。 [Purpose/Significance]To explore the user s privacy disclosure behavior and its influencing factors in the Internet environment,and provide theoretical basis and reference opinions for the development and supervision of the Internet industry.Based on the fine processing possibility model and the adjustment orientation theory.[Method/Process]The behavior model of Internet user privacy disclosure was constructed from the central route and peripheral route,and the adjustment effect of the adjustment orientation was explored.Using the comprehensive social survey data(CGSS),the theoretical hypothesis was analyzed and verified by the ologit regression model.[Results/Conclusions]The study found that privacy disclosure has a negative impact on privacy disclosure behavior in the central route:information benefits from privacy benefits,online social benefits,and privacy disclosures in privacy risks.Peripheral route:privacy control,privacy concerns have a negative impact on privacy disclosure behavior.Adjusting directional variables not only affects the behavior of privacy disclosure,but also has a significant adjustment effect on central and peripheral route variables,even change the original direction of influence.
作者 吴茜 姚乐野 Wu Xi;Yao Leye(School of Public Administration,Sichuan University,Chengdu 610065,China)
出处 《现代情报》 CSSCI 2022年第6期121-131,共11页 Journal of Modern Information
关键词 用户 隐私披露 精细加工可能性模型 调节定向理论 user privacy disclosure fine processing possibility model adjustment orientation theory
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