信息碎片化环境下大学生移动学习行为影响因素研究

Research on College Students’Mobile Learning Behavior and Its Influencing Factors with Information Fragmentation Environment

随着大数据时代的到来,与传统课堂教学截然不同的移动学习方式,已经融入到人们的日常学习和生活当中。移动学习显著的碎片化特征,带来大学生学习习惯的变化。文章通过问卷调研,利用描述性分析、多元逻辑回归分析等方法,展现终身学习视域下大学生碎片化学习的现状,并从学习资源、服务质量、学习动机、自我效能感、学习满意度这五个维度研究大学生持续学习意愿的影响因素。研究发现,大学生对移动学习持积极态度,学习中喜欢使用学习类APP而不是传统的网页,其学习动机主要来自内生动力——提升自身素质,但其学习时间管理和知识检索存在一定困难。自我效能感、学习动机影响学习的满意度,满意度影响大学生持续碎片化学习的意愿。根据研究结论对大学生学习类APP的设计以及大学生碎片化学习优化提供建议。

With the advent of the era of big data,mobile learning,which is completely different from traditional classroom teaching,has been integrated into people’s daily learning and life.The significant fragmentation characteristics of mobile learning has brought the changes in college students’learning.Through questionnaire survey,this paper probes the current situation of college students’fragmented learning under descriptive analysis,multiple logistic regression analysis and other methods from the perspective of lifelong learning,and studies the influencing factors of college students’willingness to continue learning from the following five dimensions:learning resources,service quality,learning motivation,self-efficacy and learning satisfaction.The result found that college students have a positive attitude towards mobile learning that they like using learning apps instead of traditional web pages.Their learning motivation mainly lies with endogenous motivation to improve their own literacy,however,students have difficulties in time management and knowledge retrieval.Self-efficacy and learning motivation affect learning satisfaction,and satisfaction affects college students’willingness to continue fragmented learning.According to the research conclusions,this paper provides suggestions on the design of college students’learning APP and the optimization of college students’fragmented learning.