创业导向驱动的市场营销专业教学质量体系建设研究

本研究将“大众创业、万众创新”的国家战略作为指引,通过市场营销专业课程体系质量调查问卷的设计,深入调查、分析大连外国语大学市场营销专业课程质量与课程体系建设存在的问题,结合创业导向考察市场营销专业课程体系改革与实践的现实需求,并进一步形成市场营销专业课程体系改革的主要策略和措施。第一,完善实践教学课程体系;第二,强化实践教学方法的使用;第三,探索推进创业导向的实践教学模式。

Take the entrepreneurship and innovation strategies as the guide,this paper tends to investigate and analyze the course qualities of Marketing major according to the questionnaire and in-depth interviews,to find out the problems existing in course quality and course system construction.Taking the entrepreneurship orientation into consideration,we study the realistic demand for the reform and practice of Marketing major,propose the main strategies and measures for Marketing major to fulfill the course system construction and reform.The measures are:first,improving the practice teaching curriculum system;second,strengthening the use of practical teaching methods;third,exploring and promoting the entrepreneurial oriented practice teaching mode.