交互叙事在疫苗知识可视化中的应用与研究

Application and Research of Interactive Narrative in Vaccine Knowledge Visualization

疫苗知识科普可以提高疫苗接种率和接种效果,减少医疗纠纷[1],但是目前的疫苗知识科普存在缺乏吸引力的问题。为解决该问题,本文在疫苗知识可视化设计中采用交互叙事形式,设计疫苗知识科普互动视频,并进行效果测试。测试结果表明,在疫苗知识科普中采用交互叙事形式,能够提升用户的理解与记忆且提升疫苗知识科普对用户的吸引力,说明交互叙事对于疫苗知识的科普效果具有积极作用,有助于疫苗知识的宣传普及。

The popularization of vaccine knowledge can improve the vaccination rate and vaccination effect,and reduce medical disputes,but the current popularization of vaccine knowledge is not attractive.In order to solve this problem,this paper adopts the interactive narrative form in the visual design of vaccine knowledge,designs the interactive video of vaccine knowledge popularization,and carries out the effect test.The test results show that the interactive narrative can improve users’understanding and memory and enhance the appeal of vaccine knowledge popularization to users,indicating that interactive narrative plays a positive role in the popularization of vaccine knowledge and contributes to the popularization of vaccine knowledge.